Brand Review: A.P.C.

Based in France, A.P.C. is known for producing luxurious clothing for men and women. What A.P.C. is most known for, and has become a staple in every well dressed man’s wardrobe, is their raw denim. Coming in a variety of fits ranging from their skinniest fit (Petit Standard) to the classic and relaxed fit (Rescue), A.P.C. denim has earned  it’s reputation by crafting quality product, at understandable prices.

Founded in 1987 by the Tunisian-Jewish born designer, Jean Touitou, A.P.C. stands for “Atelier de Production et de Création.”  Portrayed through the solid colors and luxurious fabrics, A.P.C.’s style is known for being simple, clean and effortless.


A layout of the fit’s A.P.C. creates.

I could drool over the brand all day, but this article is about the brand’s raw denim line. I purchased a pair of raw indigo New Cure from Nordstrom and love them.

Here you can see the button and tag detail. Photo Credit: Austin Scarbrough

Here you can see the button and tag detail. Source: (Austin Scarborough)

With quality detailing on the buttons with a clean and simple look throughout the denim, A.P.C. has mastered raw denim. The New Cure is a slim/skinny fit throughout the leg with a low rise while being true to size in the waist.

This is the New Cure fit in a size 29W. Photo Credit: Austin Scarborough

This is the New Cure fit in a size 29W. Source: (Austin Scarborough)

A.P.C is definitely a brand to try for those of all skill levels and especially for those who are new to the denim game, this pair of French denim is a great place to start.